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for Novelview, Inc.
BiographyNew York stereograph company in the 1930s. Baseball player Moe Berg was a partner in the firm. "These Novelview viewers were made in the mid 1930's by the Novelart Company, Long Island, New York and are very similar to the early Tru-Vue viewers. They are much harder to find than their Tru-Vue counterparts and that is reflected in higher prices."--https://www.viewmaster.co.uk/htm/novelview.asp