Worth, Inc.

"This family-owned baseball and softball equipment company was founded by George Sharp Lannom Jr. in Tullahoma in 1912 as Lannom Manufacturing Company. He started with leather footballs in 1921 and added helmets, basketballs, and then baseballs and later softballs. Naming the line “Worth,” Lannom created the slogan “Another Name for Value” and masterminded the company’s growth for the next thirty years." -- https://tennesseeencyclopedia.net/entries/worth-inc/