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for First Interstate Bank Athletic Foundation
Biography"Founded in 1936 by Bill Schroeder and Paul Helms, the Helms Athletic Foundation was based in Los Angeles, California. The name was a misnomer, as there actually was no foundation in place to sustain the operation. Instead the organization was subsidized completely by the operations of Helms Bakery, opened by Helms in Los Angeles. Schroeder selected the foundation's national champion teams and made All-America team selections in a number of college sports, including football and basketball. After Paul Helms' death in 1957, United Savings and Loan became the Helms Foundation's benefactor and when United merged with Citizen Savings Bank in 1973, the Athletic Foundation became known as the Citizens Savings Athletic Foundation. It was again renamed in 1982 when First Interstate Bank assumed sponsorship for the foundation's final year." -- Wikipedia
