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for Gugler Lithographic Company
Biography"The Gugler Lithographic Company was started in 1878 by German immigrant Henry Gugler (1816-1880) and his two sons, Julius (1848-1919) and Henry jr. (born 1859). By 1883 it had 55 employees and handled all advertising for Pabst Brewing. Twenty years later it had grown to more than 100 employees, and printed a wide variety of commercial imagery including this enormous 1893 Milwaukee birds-eye view...In 1956 the last member of the Gugler family interested in the firm passed away, ending eight decades of family control. In 1966 the firm was acquired by Journal Communications, and in 1973 it left downtown Milwaukee for a new printing plant in suburban Brown Deer. Not long after Gugler's 100th anniversary in 1978, NorthStar Print Group acquired Gugler and its factories; in 1999, NorthStar was fifth largest Milwaukee-area printer. It was acquired by Multi-Color Corporation of Cincinnati in 2005, by which time Gugler's brand identity had all but vanished."--https://www.wisconsinhistory.org/Records/Article/CS2537
